Product and package copy that tells a story
Stand out, on the web, on the shelf
Descriptions and packaging copy can go beyond the normal ho-hum, slap-dash, information-style paragraphs. Instead use precious space to inform, but also entertain and connect.
Together, we create a structure and format, so everything is consistent. Then I work with you to create copy that champions your product and your brand story within the larger context of your customer journey.
On-brand, consistent product copy you can use across your website, menus, brochures, social media. Everywhere.
Package copy that engages customers, sells the value of the product, tells your story—all in a tiny space
To get the best results, I can only work with businesses that:
- Offer a product that goes above and beyond.
- Can action the copy I write for you. (I can’t design or edit the label or web descriptions.)
1. How much is this going to cost?
Depends, of course. But if you have a clear brief, four product descriptions is around $150. Package copy is around $300.
2. What’s a clear brief?
A clear brief outlines your audience, key messaging, your voice (the way you normally sound), your product, your marketing strategy at large. If you’re not clear on this, it often leads to a lot of going back and forth. If you need help clarifying these things, consider my Brand Message and Voice Guide Intensive.
3. What’s the process?
First, you get in touch HERE ︎︎︎ I send you a questionnaire ︎︎︎ We have a 20-minute Zoom chat ︎︎︎ I send you proposal ︎︎︎ You sign ︎︎︎ I write first draft ︎︎︎ Go through edits ︎︎︎ I make edits and send through the final copy. So about a 1-week turn-around. But it depends on how fast get back to me. 2 weeks max.