Just a Good Ad. Food and Drink Storytelling of the week. #18
(7 August, 2021)
If you can’t read the body text, it says:
'The best mince is fresh mince
So all our ground beef and mince beef has a sell-by date of just one day.
What we don't sell in a day comes out of the cabinet as a fresh supply comes in.
Does this mean we waste a lot of mince?
On the contrary.
It seems when people know you sell good lean mince at good keen prices, they can't wait to buy it.
Not even for a day."
I don't know if that needs explaining or not. But here's what the copy does:
States the unique selling prop: Fresh mince.
Makes a bold promise
Anticipates and answers the question we have about waste. Then turns it into a positive
Creates scarcity by saying it sells out everyday
States other unique selling props: Good price and lean.
Reads simply. But hard to do.
If you do need a brand message strategist and copywriter to consult or edit your work, let me know.
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