Hi. I’m Jayden O’Neil, a freelance copywriter. I’ve worked in the world of writing and marketing for almost a decade—as a copywriter, a journalist, strategist, and an author of fun-sized stories and doodles (drawings, that is). It’s led to working with some cool and wide-ranging businesses, from national publications, local rags, hipster mags, ASX-listed food companies, e-commerce brands and brick-and-mortar stores. 

Naturally all this has led to certain discoveries. Like brandy made from the spit buckets at a wine festival. But also this: When there are a lot of choices, the brands that are cohesive, relatable, and can tell a good story come out on top. So now I’m dedicating my working life to helping people (maybe you?) do just that. 

“As a company, we wanted to take things to the next level. And we needed to clarify our story for our team and our external audience. Jayden resolved, refined and clarified our brand story - from top to tail. Jayden has incredible listening skills that can hear then resolve complex issues into clear and beautiful copy. Jayden has writing skills that rival the very best—at times spine-tingling in their capacity to capture the essence of our for-profit, for-purpose business. He is a pleasure to work with through a deep dedication to his art mixed with a chilled nature.”

Ben Cole
Managing Director of Wide Open Agriculture

1. Storytelling
Stories are powerful catalysts for change. In a noisy world, our best hope of getting heard is to tell a better story. 

2. Inspire Delight
Today, attention and trust are scarce. One way we can build connection and trust is by using language to bring joy to people’s days. 

3. Have Empathy 
The best offerings are created with empathy for the people we aim to serve. The same goes for good strategy and copywriting. 

4. Strategy and Creativity
If we want to connect and build trust with the right people at the right moment, we can’t have one without the other.